New This Week

In this episode of Whiskey & Windage, we sit down with Vinny DeYarmon, founder of Monsoon Tactical, a leader in precision engineering and performance optimization in the shooting community. Vinny shares his journey, his passion for craftsmanship, and how Monsoon Tactical became a trusted name for enthusiasts looking to elevate their platforms with advanced machining, accuracy-focused upgrades, and high-performance solutions. We discuss the philosophy behind precision work, modern machining technology, performance standards, and the mindset required to innovate inside the shooting sports world. Vinny breaks down what separates true performance upgrades from trends, and how craftsmanship, testing, and engineering ultimately drive results. Whether you’re into precision shooting, quality machining, or the pursuit of peak performance, this conversation delivers insight from one of the brightest innovators in the industry. Tap in to learn from a builder who is pushing standards forward — and doing it with purpose, passion, and precision. Subscribe to Whiskey & Windage for more conversations with the leaders shaping the future of shooting sports, craftsmanship, and American manufacturing.

In this episode of Whiskey & Windage, we sit down with Jim Fuller, founder of Fuller Phoenix and one of the most respected names in modern rifle building. Known as a pioneer of American-made AK, Jim shares his story of craftsmanship, dedication, and what it takes to create purpose-driven firearms that stand the test of time. Hear the philosophy behind Fuller Phoenix, the evolution of AK platform design, and how Jim continues to influence builders and enthusiasts across the firearms community. From hand-fitted components to the importance of American manufacturing, this conversation dives into what makes a truly dependable rifle — and the mindset behind the craftsman who builds it. Whether you’re a builder, collector, or simply someone who appreciates quality engineering, this episode is packed with insight from one of the most influential voices in the industry. Watch, listen, and subscribe to Whiskey & Windage for more exclusive conversations with the makers and innovators shaping the future of the firearms world.

In this episode of Whiskey & Windage, we sit down with Mike Pappas, the co-founder and creative force behind Dead Air Silencers, one of the most respected names in firearm innovation. Mike shares how his lifelong passion for shooting and engineering led to the creation of Dead Air and how his philosophy of quality, precision, and integrity helped redefine what shooters expect from modern suppressors. We discuss Dead Air’s approach to innovation, the evolution of suppressor technology, and where Mike believes the industry is headed in the coming years. This conversation dives deep into design philosophy, durability, and why community and craftsmanship matter more than ever in today’s firearm space. Whether you’re a longtime Dead Air fan or just curious about suppressor technology, this episode delivers insight, history, and humor straight from one of the industry’s most respected voices.

In this episode of Whiskey & Windage, hosts Mike and Matt sit down with Dustin Sanchez of JP Enterprises, one of the most respected names in precision rifle innovation and competition shooting. We dive deep into the engineering, mindset, and performance that make JP rifles a dominant force in 3-Gun, PRS, and tactical precision competitions. Dustin shares insights into JP’s design philosophy, their commitment to quality control, and how the company continues to push the limits of semi-automatic rifle accuracy. We discuss topics like recoil management, trigger technology, barrel harmonics, and the evolution of the JP-5 platform—all while exploring how shooters at every level can benefit from competition-proven innovation. Whether you’re a competitive shooter, tactical professional, or just passionate about the firearms industry, this episode delivers valuable perspective from one of the sport’s most knowledgeable voices. Tune in for an inside look at how JP Enterprises continues to shape the future of high-performance rifle systems.

In this episode of Whiskey & Windage, we sit down with Adam Litke from Holosun, one of the most recognized names in the optics and sighting systems industry. Adam gives us an inside look at how Holosun continues to innovate in the world of precision optics—combining advanced technology, rugged durability, and user-driven design to enhance performance across sporting and tactical applications. We discuss the development of Holosun’s solar technology, multi-reticle systems, and cutting-edge features that have reshaped expectations for red dots and reflex optics. Adam shares insights into product testing, durability standards, and how Holosun listens to real-world feedback from professional users, competitors, and everyday shooters to refine their lineup. Beyond the gear, we explore Holosun’s role in driving innovation, supporting the shooting sports community, and inspiring confidence through reliability and precision. Whether you’re a competitor, enthusiast, or gear-focused professional, this episode is packed with knowledge, industry perspective, and practical advice for improving your setup and performance.

In this exciting episode of Whiskey & Windage, we sit down with Scott Emerick, of Guardian Defense Manufacturing, to explore innovation, precision engineering, and the craftsmanship behind today’s most advanced sporting and tactical equipment. Scott shares his journey of building Guardian Defense from the ground up, highlighting how dedication to quality, cutting-edge design, and American manufacturing have shaped the company’s mission. We cover everything from concept to production, including how Guardian Defense approaches research, testing, and performance-driven improvements. Scott discusses the latest product developments, the role of modern materials and machining, and the commitment to reliability and consistency that customers depend on—whether for competition, professional training, or recreational shooting sports. Beyond the gear itself, we dive into the vibrant shooting sports and outdoor enthusiast community that inspires Guardian Defense. Hear how Scott and his team work to support training, skill-building, and safe, responsible participation in shooting activities. Packed with tips, behind-the-scenes insight, and industry perspective, this episode is a must-listen for anyone passionate about precision engineering, high-performance gear, and the future of shooting sports innovation.

In this episode of Whiskey & Windage, host Mike Perkins sits down with Buck Pierson, Co-CEO of Staccato 2011, for an in-depth look at how the brand continues to redefine performance handguns and build a thriving shooting sports community. Buck shares what’s new since Staccato’s last visit, from exciting product launches to key updates on their flagship Staccato 2011 pistols known for precision, reliability, and unmatched ergonomics. Listeners will hear about Staccato’s commitment to innovation, customer experience, and the passionate network of competitive shooters, professionals, and enthusiasts who trust the brand. Buck also explains how Staccato supports training, education, and events that welcome new participants to the sport while strengthening responsible ownership and a positive culture around shooting sports. Whether you’re a long-time Staccato fan or simply curious about the company leading the charge in high-performance pistols, this conversation delivers valuable insights and behind-the-scenes stories.

In this episode, we sit down with the team at Caldwell, a company known for creating some of the most trusted and innovative equipment in the shooting sports world. From precision rests and smart target systems to range safety gear and training accessories, Caldwell continues to set the standard for accuracy, reliability, and fun on the range. Our conversation explores how Caldwell designs and tests products to help everyone—from weekend hobbyists to serious competitors—sharpen their skills and get more enjoyment out of every practice session. We cover must-have gear for steady aim, tips for setting up a home or outdoor range, and insights into how Caldwell supports a growing community of sport shooters. We also dive into the culture that surrounds precision shooting, highlighting the camaraderie, problem-solving, and excitement that make this hobby so rewarding. Whether you are dialing in your first target setup, perfecting a competitive routine, or simply love the engineering behind great range equipment, this episode is packed with practical ideas and inspiration.

In this episode of Whiskey & Windage, we sit down with Adam Kraut, Executive Director of the Second Amendment Foundation, to talk about advocacy, legal challenges, and the ongoing effort to protect constitutional rights. Adam brings years of experience working within the community, combining his legal expertise with a passion for ensuring freedom is preserved for future generations. We dive into the mission of the Second Amendment Foundation, their role in addressing critical cases, and how they work to empower individuals through education, litigation, and grassroots involvement. Adam also shares insights into his personal journey, the challenges of balancing policy and real-world impact, and why it’s important to support organizations that stand up for individual rights. This episode is filled with perspective and actionable takeaways for anyone interested in constitutional freedoms, community advocacy, and the efforts that shape the landscape of rights in America today.

On this episode of Whiskey & Windage, we sit down with Scott Richardson, founder of Ronin Arms, to talk about his company, his services, and the journey that shaped his life in the shooting sports and training industry. Ronin Arms is known for providing top-tier custom builds, precision craftsmanship, and reliable solutions for enthusiasts who value performance, innovation, and trust. Scott shares the story of how Ronin Arms came to life, the challenges of building a respected brand, and what sets his company apart in the competitive firearms and tactical market. We dive into his background, the philosophy behind Ronin Arms, and how his dedication to quality and service continues to attract customers nationwide. Beyond the company, Scott opens up about his personal path, lessons learned, and how passion and persistence fuel success. Whether you’re interested in custom firearms, tactical gear, training, or the mindset of an entrepreneur building something from the ground up, this episode delivers insights and inspiration.

In this episode of Whiskey & Windage, we’re joined by Frankford Arsenal, one of the most trusted names in the world of precision reloading and shooting accessories. We dig into the company’s history, its innovative approach to helping shooters get the most out of their time at the bench, and the gear that makes Frankford Arsenal a go-to brand for accuracy, consistency, and performance. We cover the must-have tools for serious reloaders, tips for staying consistent with your setup, and how Frankford Arsenal has helped shape today’s shooting sports industry. Whether you’re just starting out with reloading or you’ve been at it for years, this conversation is packed with advice, gear insights, and behind-the-scenes stories from a company that has been serving the shooting community for generations. What makes Frankford Arsenal stand out isn’t just the equipment—it’s the dedication to quality, innovation, and making the reloading process easier and more enjoyable for everyone. If you’re interested in competitive shooting, sport shooting, reloading gear, or simply learning more about the industry, this episode delivers the knowledge and insights you won’t want to miss.

In this episode of Whiskey & Windage, we sit down with Kenzie Fitzpatrick, a dynamic voice in the world of competitive shooting sports. Kenzie brings years of experience as both a competitor and coach, sharing insider advice that helps beginners and seasoned competitors sharpen their skills. From match preparation and mental focus to smart gear choices and range tips, this conversation delivers practical strategies that listeners can put to use right away. We also dive into the broader shooting sports industry—covering innovation, training opportunities, and why this community is one of the most exciting and supportive in the outdoor and sporting world. Kenzie’s passion for competition and her insights into what makes the sport both challenging and fun make this episode a must-listen. Whether you’re interested in competition shooting, looking for performance gear recommendations, or just want to hear what it takes to succeed on the range, this episode has you covered. Join us for a fun, informative, and engaging discussion that highlights the energy and excitement of the shooting sports industry.

In this episode, we sit down with founder Mike Mihalski and CEO Nate Horvath, to explore what truly sets them apart in a flooded market. We discuss their uncompromising approach to quality control, reliability, and performance engineering in every model they build. This conversation goes beyond specs and materials; it’s about their dedication to craftsmanship, customer education, and supporting a responsible, informed community. Discover why Sons is more than just a manufacturer — they are advocates for excellence and integrity within the industry. We also dive into what's ahead for the company, including new product developments, future collaborations, and how they plan to continue raising the bar. Whether you're an enthusiast, gear-focused, or just interested in hearing from one of the most respected names in the space, this episode delivers insight, innovation, and inspiration.

In this episode, we sit down with Dave Matheny, founder of Silencer Shop, to discuss major updates surrounding federal policy changes and how they impact enthusiasts and responsible owners across the country. Dave unpacks what’s new in the “Big Bill,” including changes to registration processes, timelines, and the evolving landscape around regulated accessories. We also explore the broader movement to remove certain items from outdated restrictions—what that fight looks like, why it matters, and how everyday people can help shift the conversation. Dave shares his expert perspective on navigating complex systems and building a future where innovation and responsible ownership are supported, not penalized. If you’re interested in your rights, gear innovation, and how policy affects the community at large, this is an episode you’ll want to hear. Insightful, timely, and packed with real talk—don’t miss it.

In this episode, we’re joined by John Keys, co-founder of the innovative new streaming platform We The Free TV — a space designed for storytellers, creators, and voices often overlooked by traditional media. Alongside his business partner Shermichael Singleton, John is on a mission to reshape the cultural conversation through bold, values-driven content. We explore the inspiration behind the platform, how We The Free TV aims to bridge entertainment and purpose, and why independent media matters more than ever. From original series to thought-provoking documentaries, John breaks down how the network is giving creators the tools to speak freely and audiences a place to engage with ideas outside the mainstream. If you’re passionate about digital freedom, culture, entrepreneurship, and building new platforms that empower voices from all walks of life — this episode is a must-listen. Hit play and learn what it means to create content that informs, inspires, and sparks real conversation.

From Competition to Capitol Hill. In this powerful episode, we sit down with trailblazing athlete. retired law enforcement officer and advocate Dianna Muller for an inspiring conversation about her journey—from the competitive arena to national leadership. Dianna shares her early beginnings, how she broke barriers in one of the most demanding and dynamic sports circuits, and what it takes to dominate on and off the course. We explore the mindset, discipline, and grit that fueled her rise, and how those same traits now power her work with Women for Gun Rights—a nationwide initiative focused on empowering women, defending personal choice, and shaping policy through passion and purpose. This episode isn’t just about sport—it's about leadership, freedom, and what happens when driven individuals stand for something greater than themselves. Whether you're into competition, advocacy, or simply stories of strong women making real impact, this conversation delivers insight and inspiration. Tune in now to hear how Dianna’s mission is evolving, how you can support meaningful movements, and why the voices of bold women matter more than ever.

In this episode, we sit down with James Williamson from Heckler & Koch (H&K), a respected industry professional with a deep background in defense training and technical instruction. James shares his personal journey—starting with his early life and values shaped by family and discipline, followed by his dedicated service in the U.S.Marine Corps. We explore how his military background and passion for precision engineering led him to work with H&K, a global leader in advanced technology systems. James now serves as a lead instructor for the H&K Armorer Training Program, where he educates professionals and enthusiasts on the maintenance, design, and performance standards behind H&K platforms. His insights into training methods, professional development, and commitment to quality make this episode a must-watch for anyone interested in engineering excellence, personal growth, and industry innovation. Whether you're passionate about defense systems, tactical technology, or professional training programs, this conversation offers unique perspectives you won’t find elsewhere. Don’t forget to like, subscribe, and hit the bell icon to stay updated with future episodes featuring experts across the tactical and technical industries.

In this weeks episode, we sit down with Travis from Icarus Precision, the powerhouse behind some of the most advanced aftermarket grip modules and frame systems in the performance carry market. Known for their unmatched craftsmanship and relentless pursuit of innovation, Icarus Precision has redefined what durability and ergonomics can look like in a compact platform. We dive into their design philosophy, how aerospace-level machining and high-grade aluminum alloys set their work apart, and what makes their grip modules not just a functional upgrade—but a total transformation. Travis breaks down the evolution of their platforms, including how user feedback, engineering insight, and real-world testing all factor into each design. Whether you’re a concealed carry enthusiast, competitive shooter, or gear aficionado, this episode gives you a detailed look at premium-level innovation that doesn’t compromise comfort or control. If you’re passionate about American machining, forward-thinking design, and high-performance builds—don’t miss this conversation. Hit like, subscribe, and turn on notifications so you don’t miss future interviews with the creators behind the industry’s top-tier gear.

In this exclusive interview, we sit down with Kevin “KJ” Jarnigan from GTM to talk about his inspiring journey through the outdoor and shooting sports industry. KJ shares how he got started in the firearms world, the evolution of his role at GTM, and what drives his deep passion for hunting and outdoor adventure. If you're into hunting gear, marksmanship, safety, or just love hearing stories from industry insiders, this episode delivers. Kevin gives us an inside look at how GTM creates some of the most engaging content in the industry—from training tips to real-world gear reviews—and how they’re building a community focused on responsible use, skill development, and a love of the outdoors. Whether you're a seasoned outdoorsman or new to the world of shooting sports, this conversation offers valuable insights into the people and passion behind the media you trust. We also discuss KJ’s favorite hunts, must-have equipment, and his top advice for anyone looking to improve their skills in the field or on the range. 👍 Like, comment, and subscribe for more interviews with experts in hunting, training, and outdoor gear. 🔔 Don’t forget to turn on notifications so you never miss a new episode!

In this episode, we sit down with Ridgeline Suppressors to dive deep into the world of suppressor technology, innovation, and the future of firearm sound suppression. We explore how Ridgeline Suppressors is pushing the boundaries in suppressor design, manufacturing, and performance. From lightweight materials to modular designs, this conversation gives an insider look at what makes Ridgeline stand out in a competitive market. We also discuss key features of their most popular suppressor models, insights into the NFA process, and what buyers should know when choosing a silencer for their firearm setup. Whether you’re a seasoned shooter, hunter, or new to the suppressor space, this episode is packed with valuable information. Additionally, Ridgeline shares their expert perspective on the evolving suppressor market, trends in the shooting industry, and how regulatory changes may impact innovation. This is a must-listen for anyone interested in firearms, suppressor performance, and long-range shooting gear. Subscribe and tune in to stay updated on cutting-edge firearm tech and gear.

In this episode, we sit down with Allison Mitchum and Johnathon Gober from High Speed Gear, the minds behind some of the most trusted gear in the tactical and professional equipment space. From the company’s early beginnings to becoming an industry leader, we cover the evolution of their most iconic product — the TACO® pouch — and how it set a new standard in modular carrying solutions. We also dive into: 🔹 The development process behind their gear 🔹 Who relies on High Speed Gear products 🔹 Their approach to innovation and field testing 🔹 What’s next for the brand and future product lines Whether you're a gear enthusiast, outdoor professional, or just curious about the business behind the build, this conversation offers real insight into craftsmanship, durability, and forward-thinking design. 🎧 Don’t forget to like, comment, and subscribe for more behind-the-scenes conversations with the makers, designers, and leaders shaping the gear world. #HighSpeedGear #TACOpouch #GearInnovation #EDCgear #ModularGear #OutdoorGear #PodcastInterview #BehindTheGear #LoadoutTalk #TacticalDesign #ProfessionalGear #FieldTested #GearHeads #BuiltForProfessionals #PodcastConversation

This week, we sit down with Adam from Goon Tape, the innovative company behind one of the most trusted tactical wraps in the industry. Whether you're in law enforcement, the military, or just a gear enthusiast, this conversation dives deep into how Goon Tape is changing the game with high-performance grip solutions for tools, sporting gear, and more. Adam shares the origin story of Goon Tape, the inspiration behind their ultra-durable, residue-free adhesive wraps, and how they’re trusted by professionals who rely on reliability in high-stakes situations. We also explore gear customization, field-tested performance, and tips for maximizing utility and comfort without compromising on durability or stealth. This episode is packed with tactical insights, gear setup tips, and behind-the-scenes knowledge for anyone interested in EDC, tactical gear, preparedness, and mission-ready solutions. Goon Tape is more than just gear—it’s a mindset. Don't forget to like, comment, and subscribe for more interviews with innovators in the tactical and preparedness space. Hit the bell so you never miss a drop!

In this episode, we sit down with Chase Welch, from Forge Relations, to explore his inspiring journey from a career in the military to being part of one of the most creative and strategic marketing teams in the outdoor and lifestyle space. Chase opens up about his service, the challenges of transitioning to civilian life, discovering a new purpose, and finding his passion in branding, content creation, and digital storytelling. He shares valuable insights into how Forge Relations approaches social media campaigns, influencer partnerships, and building strong community engagement through authentic content. Whether you're a fan of our industry, content creator, marketing enthusiast, or someone navigating a career change, Chase’s story offers actionable tips and real-world experience on how to build a meaningful brand with impact. 👍 Don’t forget to like, subscribe, and hit the bell for more interviews with industry leaders and creatives making a difference.

In this episode, we’re joined by Erich Pratt, Executive Vice President of a leading civil liberties organization, for a compelling discussion on constitutional rights, individual freedoms, and the importance of civic awareness in today's political climate. With decades of experience in public policy and grassroots organizing, Erich shares unique perspectives on how national issues impact everyday Americans and why staying engaged matters more than ever. We explore current challenges facing personal liberty, how policy shifts affect daily life, and why understanding your rights is essential in 2025. This is a thought-provoking conversation for anyone interested in freedom-focused dialogue, American values, and preserving the principles that shape our society. Whether you're a long-time advocate for constitutional values or simply curious about the bigger picture, this episode delivers meaningful insights without sensationalism. 🔔 Don’t forget to like, comment, and subscribe for more content on liberty, policy, and personal empowerment. 📌 Share this video to support open dialogue and informed communities. #ErichPratt #ConstitutionalRights #CivicEngagement #FreedomMatters #PolicyDiscussion #AmericanPrinciples #LibertyTalk #2025Issues #GrassrootsVoices #Empowerment #NoCompromise

In this in-depth interview, we sit down with Josh Best, the visionary filmmaker and creative force behind 1156 Productions, a rising name in the world of video production, independent filmmaking, and cinematic storytelling. Josh shares his journey, insights into the creative process, and what drives 1156 Productions to push the boundaries of modern digital media. From high-quality commercial video production to documentary filmmaking and brand storytelling, this interview covers it all. Whether you're a content creator, videographer, or just passionate about filmmaking tips, this conversation provides value-packed insights. Discover how Josh approaches pre-production, directs talent, and crafts compelling narratives with cinematic flair. Learn about the latest in video editing techniques, camera gear, and the future of creative media production. Perfect for entrepreneurs, marketers, and filmmakers looking to elevate their video content. Watch now and gain exclusive access to Josh Best’s expertise and the innovative work of 1156 Productions.

In this episodee, we sit down with Adam Ruonala from Century Arms and Canik to explore the innovation and vision behind two of the most recognized names in the shooting sports industry. Adam shares exclusive insights into the latest product releases, the development process behind each new launch, and the unique stories that shape both brands. Whether you're a competitive shooter, enthusiast, or someone who appreciates precision-engineered gear, this conversation covers what sets these companies apart and what fans can expect moving forward. We dive into the heritage of Century Arms, the global appeal of Canik, and how both brands continue to evolve in today’s market. Adam also gives us a glimpse into future releases and how they stay ahead of industry trends. This episode is perfect for those interested in performance-driven sporting equipment, innovation in outdoor gear, and brand development in the tactical and recreational space. Be sure to like, comment, and subscribe for more behind-the-scenes industry conversations.

We sit down with bestselling author Tom Marshall, the mind behind the gripping military thriller Close and Destroy. We dive deep into the real-life inspirations, military history, and tactical insights that shaped his intense, action-packed novel. Whether you're a fan of military fiction, war novels, or insider perspectives on special operations, this is a conversation you won't want to miss. Tom shares how his background influenced the narrative, why authenticity matters in combat storytelling, and what readers can expect from Close and Destroy going forward. We also explore themes like leadership under fire, the moral complexity of modern warfare, and the psychological toll on soldiers. 💥 Watch now for exclusive insights and behind-the-scenes stories that bring the battlefield to life. Don't forget to like, subscribe, and hit the bell for more content featuring top authors and real-world heroes. #TomMarshall #CloseAndDestroy #MilitaryPodcast #WarFiction #AuthorInterview #VeteranVoices #ThrillerBooks

On this episode, we sit down with Trevor Roe, CEO of Shadow Systems, to talk innovation, engineering, and the future of their high-performance platforms. Shadow Systems has quickly become a top-tier name in the industry, known for combining duty-grade reliability with custom features right out of the box. Trevor, a former military and law enforcement professional, walks us through the inspiration behind the brand, the design philosophy that sets Shadow Systems apart, and how they’re pushing the envelope in tactical development. From the MR920, DR920, and XR920 to their newly launched CR920 and DR920P, we cover it all. Whether you’re into concealed carry, competition, or professional duty use, Shadow Systems offers modularity, optics-ready slides, enhanced ergonomics, and premium internals—all with American manufacturing at its core. If you’re passionate about their brand, innovation, future plans, or just want to learn more about one of the most talked-about brands in the community, this episode is a must-watch. Subscribe now for more content on our sport, competition, self-defense, and the companies driving the industry forward.

In this episode, we sit down with Luke Stocker from Flux Defense to dive into the innovative world of cutting-edge PDW platforms. Known for redefining compact systems, Flux Defense has made a name with their MPDW-style chassis that brings versatility, speed, and control to a new level. Luke shares the story behind Flux’s rapid rise, the inspiration behind their unique designs, and what sets their products apart in the crowded tactical market. Whether you’re an enthusiast, concealed carry advocate, military professional, or competitor, this conversation delivers real insight into modern engineering, personal defense solutions, and the future of tactical platforms. We talk about design philosophy, ergonomics, performance testing, and the challenges of innovating in the tactical space. With exclusive behind-the-scenes stories and a deep dive into their most popular platforms, this episode is a must-watch for fans of Flux Raider, tactical PDWs, and forward-thinking design. Make sure to like, comment, and subscribe for more interviews with the people shaping the future of the industry.

In this episode, we sit down with journalist, author, and advocate John Crump for a conversation on the current state of the 2A. Crump brings deep insight into the behind-the-scenes workings of 2A We discuss recent moves, how they’re interpreted (or misinterpreted) , and what that means for you. John shares his thoughts on where the 2A stands in today’s political climate—and whether it is eroding, evolving, or entering a new plight entirely. From ghost regulations to braces, Crump breaks it all down with clarity and conviction. Whether you’re a seasoned advocate or just trying to stay informed, this is a must-listen episode filled with facts, analysis, and hard truth. John also opens up about his personal motivations, how he got involved in advocacy and media, and why staying informed is more critical than ever.