New This Week

Few names in the industry carry the history, influence, and reputation of Beretta. In this episode, we sit down with Beretta to discuss the company's legendary heritage, its iconic lineup, and the innovations shaping its future. From the unmistakable 92 series to the latest 92X, 94X, and B22, we explore the evolution of one of the world's most recognized manufacturers. We also discuss the growing popularity of 2011-style, changing consumer expectations, and how a company with nearly 500 years of history continues to compete in today's market. Whether you're a longtime Beretta enthusiast or simply interested in the engineering, design, and history behind the brand, this conversation offers an inside look at an industry icon.

What does it take to enter an established industry and build something different? In this episode, we sit down with Austin Menard, co-founder and CEO of Sentry Manufacturing, to talk about the company’s rapid growth from an idea and early prototypes to working with some of the biggest names in the industry. Austin shares the story behind Sentry Manufacturing, the engineering philosophy that drives its product development, and the process of identifying problems that others may have simply accepted as normal. The conversation explores the development of their charging handles, Sentry’s approach to durability and gas mitigation, and how feedback from professional and commercial partners has influenced its designs. They also discuss the challenges of American manufacturing, developing products for different platforms, building OEM relationships, and where Sentry Manufacturing plans to go next.

Kenny joins Mike and Matt for a conversation about the next generation of the community and what the industry needs to understand about reaching younger audiences. Kenny shares how he got started creating content, his experiences traveling and competing, and what he’s learned while building an audience in a rapidly changing social media landscape. They get into the differences between generations, how younger consumers discover brands and products, and why companies that want long-term relevance may need to rethink the way they communicate online. It’s a conversation about competition, content creation, industry culture, and where the next generation could take the community. Whether you already follow Kenny or you’re just discovering him, this episode offers a look at the person behind the content and some strong opinions along the way.

Brady Decker, co-founder and CEO of FOR, joins us to share the story behind building a young company in the industry. Brady takes us back to the beginning—from meeting his future business partners in college to teaching themselves new skills, developing their first products, and learning how to grow a company from the ground up. We talk entrepreneurship, engineering, additive manufacturing, product development, competition, customer feedback, and the challenges that come with turning an idea into a growing American business. Brady also shares how advances in manufacturing technology are changing what smaller companies are capable of developing and gives us a look at what FOR is working toward next. It’s a conversation about taking risks, learning along the way, challenging conventional thinking, and building a company in a rapidly evolving industry.

CVA Firearms has long been associated with muzzleloaders, but the company’s lineup—and the technology behind it—has evolved significantly. This week, Tony Smotherman from CVA joins Whiskey & Windage to talk about that evolution, from the Cascade rifle family and Scout platform to the latest developments in modern muzzleloader technology. Tony explains how CVA’s manufacturing experience helped shape its expansion into new platforms, why the 7 PRC has become such a popular cartridge, and how advances in powders, projectiles, barrel design, and ignition systems have changed what modern muzzleloaders are capable of. We also get into the philosophy behind single-shot hunting, the importance of making the first shot count, turkey hunting, product development, and how CVA approaches performance, affordability, and innovation. It’s a wide-ranging conversation about hunting, shooting, manufacturing, and how a company known for muzzleloaders continues to evolve for today’s outdoor enthusiast.

Rick Elder, CEO of HUXWRX Safety Co., joins us for an in-depth conversation about innovation, engineering, leadership, and the science behind reducing human exposure in demanding environments. Rick shares his path from military service and work supporting U.S. Special Operations Command to leading the transformation of OSS into HUXWRX Safety Co. He explains why the company approaches its work as a safety and technology organization, and how research into sound, pressure, particulate exposure, equipment reliability, and long-term user health continues to influence its development philosophy. We also explore the engineering principles behind Flow-Through® technology, the differences between professional and commercial requirements, HUXWRX’s extensive testing and research capabilities, and why transparency and repeatable data have become major priorities for the company. Beyond the technology, Rick discusses leadership, company culture, mentorship, the rapid growth of the suppressor industry, and his vision for HUXWRX as it continues evolving into a broader defense technology company. This episode offers a fascinating look behind the curtain at the people, research, engineering, and philosophy driving one of the industry’s most recognizable names. For educational and informational purposes only.

What makes a good platform worth making even better? This week, we sit down with Langdon Tactical to get inside the philosophy behind a company known for taking proven designs and pushing their performance even further. We talk about how the Langdon team decides which platforms deserve their attention, what characteristics they look for before taking on a new project, and why some designs offer more potential than others. We also explore the experience and philosophy behind Langdon Tactical, how the company approaches performance and refinement, and what separates a meaningful improvement from simply changing something for the sake of changing it. Along the way, we cover their work with some of the most recognizable names in the industry and get a better understanding of the thought process behind the Langdon approach. This isn't just a conversation about products. It's about understanding what works, identifying what can be better, and having the experience to know the difference. This is Langdon Tactical. Watch the full episode available now.

A major court ruling could reshape the future of an entire industry—and raise important questions about what happens next. In this episode, we sit down with Silencer Shop CEO Dave Matheny to break down the latest legal developments, what the court decided, and what the ruling could mean for consumers, dealers, manufacturers, and the broader community. We discuss how the case reached this point, why the decision represents a significant victory for constitutional rights, and why the legal battle may be far from finished. Dave also explains what people should understand about the ruling today, what changes could come as a result, and what still needs to happen to ensure those changes remain protected in the future. Beyond the immediate decision, we look at the bigger picture: how legal challenges like this can influence federal policy, the role businesses and advocacy groups play in challenging regulations, and why staying informed and involved remains important even after a major victory. If you've been trying to understand the headlines and what this decision actually means, this conversation provides context directly from someone involved in the fight.

In this episode, we sit down with Derick and Bernardo from Eitri’s Enhancements to explore the story, philosophy, and people behind the company. We discuss how Eitri’s Enhancements got started, the problems they set out to solve, and the approach they take when developing upgrades for existing platforms. Derick and Bernardo walk us through the thought process behind their designs, the importance of reliability and real-world functionality, and how customer feedback helps influence future development. We also dive into what it takes to grow a company in a competitive industry, how Eitri’s decides which projects are worth pursuing, and what they believe separates their approach from others in the market. Beyond the products, this conversation offers a look at the personalities behind Eitri’s Enhancements, their goals for the company, and what they hope the Eitri’s name represents in the years ahead.

In this episode, we sit down with Tony Pignato of OA Defense for an inside look at the company, its philosophy, and the people driving the brand forward. At the heart of OA Defense is a simple but powerful idea: “Serve Something Greater.” Tony explains what that philosophy means, how it influences the company’s culture, and why building something meaningful goes far beyond the products themselves. We also explore OA’s current lineup, taking a closer look at the engineering, design decisions, materials, ergonomics, and unique features that help distinguish the brand. Tony walks us through the thought process behind each model, the problems the team set out to solve, and how customer feedback and real-world experience continue to shape future development. From American manufacturing and innovative engineering to company culture and long-term vision, this conversation provides a deeper look at what OA Defense is building—and, more importantly, why they’re building it. If you enjoy conversations about American manufacturing, product development, entrepreneurship, engineering, innovation, and the people behind growing brands, this is an episode you won’t want to miss.

In this episode, we sit down with the Josh from Unorthodox Suppression to explore the ideas, engineering, and determination behind a company challenging traditional industry standards. We discuss how Unorthodox Suppression approaches product development, from identifying problems and testing new concepts to refining materials, manufacturing processes, and overall performance. The conversation provides an inside look at what it takes to transform an original idea into a dependable, purpose-driven product. Josh also shares the story behind the brand, the challenges of entering a highly competitive marketplace, and why innovation often requires questioning the way things have always been done. We explore the importance of customer feedback, quality control, real-world testing, and building products that offer meaningful advantages rather than simply following established trends.

Innovation doesn't happen by accident—it comes from people willing to challenge convention. In this episode, we sit down with Jeremy and Drew from One Horse to explore the vision behind their company, the philosophy that drives their team, and why they're committed to thinking differently in a rapidly evolving industry. We discuss the story behind the One Horse Express, the fundamental principals that shaped its development, and how their time spent in the industry prior to One Horse shaped their approach to creating purpose-built solutions. But this conversation goes well beyond products. Jeremy and Drew share why innovation isn't limited to engineering—it also applies to values instilled in every citizen, company culture, leadership, customer experience, and the responsibility of building a brand that stands for something meaningful. From overcoming challenges as a growing American business to embracing new ideas and technologies, this episode offers a behind-the-scenes look at what it takes to move an industry forward. Whether you're interested in entrepreneurship, manufacturing, product development, leadership, or the mindset required to build something lasting, you'll find plenty of valuable insights. Join us for an engaging conversation about innovation, craftsmanship, American-made quality, and the people who believe the biggest breakthroughs often start by asking better questions.

If you enjoy engineering, craftsmanship, manufacturing, and the stories behind innovative American companies, this episode is for you. We sit down with Matt and Kevin from MK3 to explore how a passion for precision and problem-solving has grown into a business focused on breathing new life into iconic legacy designs while honoring their original character. We dive into the process of taking time-tested platforms and thoughtfully updating them with modern manufacturing techniques, improved materials, tighter tolerances, and refined engineering. Matt and Kevin explain how today's technology allows classic designs to perform better than ever while preserving the qualities that made them legendary in the first place. The conversation also covers product development, quality control, overcoming manufacturing challenges, and balancing innovation with tradition. Whether you're interested in machining, design, product engineering, small business, American manufacturing, or the evolution of classic equipment, there's something here for everyone.This episode is packed with behind-the-scenes insights, real-world experience, and fascinating stories about building products that respect the past while embracing the future. If you appreciate craftsmanship, innovation, precision engineering, and the people dedicated to making great products, you won't want to miss this conversation with the team from MK3.

Join us for an engaging conversation with the team from Meprolight as we explore the company's innovative approach to optics technology and the evolution of modern sighting systems. From red dot and magnified optics to night vision solutions and precision aiming technology, we discuss how Meprolight develops products for a wide variety of applications and users. In this episode, we cover the history of the company, the engineering behind their optics, product development, durability testing, user feedback, and the latest advancements in optical technology. We also talk about choosing the right optic for different needs, maintaining equipment, emerging industry trends, and what the future holds for optics innovation.

Sean Curtis from Pew Pew Tactical is back and this time, we what it takes to become a leading creator in reviews, training, education, responsible ownership and the evolving shooting sports community. Sean shares his journey into the industry, what goes into producing trusted product reviews, and how Pew Pew Tactical has become a respected resource for new and experienced people alike.We discuss the importance of objective testing, practical training, reporting the negative, highlighting the positive, and the role of education in helping enthusiasts make informed decisions. Sean also offers insight into current trends, content creation, emerging technology, and what he believes the future holds for the industry. Whether you're interested in outdoor recreation, hunting, personal preparedness, or simply enjoy learning about innovative equipment and industry developments, this episode is packed with valuable information and thoughtful conversation. If you enjoy long-form interviews with leaders from across the industry, be sure to subscribe for weekly conversations featuring manufacturers, competitors, trainers, engineers, and content creators. New episodes weekly with honest discussions, behind-the-scenes stories, product innovation, and the people shaping today's shooting community.

What makes Taurus USA one of the most talked-about names in the industry? In this episode, we sit down with Caleb Giddings for an in-depth conversation about the company's history, product lineup, innovation, and vision for the future. We explore the evolution of Taurus, discuss how the brand has expanded its lineup, and take a closer look at some of its most popular platforms, including concealed carry, full-size revolvers, sporting, and hunting platforms. Caleb shares the story behind Taurus USA, the company's commitment to product development, quality, reliability, and how customer feedback continues to shape future designs. Whether you're a first-time owner, an experienced owner, a competitive marksman, or simply interested in the industry, this episode offers valuable insight into one of America's most recognized manufacturers. Topics include innovation, concealed carry, home defense, competition shooting, hunting applications, product design, engineering, manufacturing, safety, industry trends, and what's next for Taurus USA. If you enjoy conversations with the people building today's industry, be sure to subscribe for more interviews with leading manufacturers, engineers, competitive shooters, trainers, and innovators.

In this episode, we sit down with Stefan from WBP USA to explore one of the most respected names in modern AK manufacturing. From their roots in Poland to their growing presence in the American market, WBP has built a reputation for producing high-quality AK-pattern platforms that combine traditional craftsmanship with modern manufacturing standards. We discuss the history of WBP, what separates their products from other AK platforms, and why enthusiasts, collectors, competitors, and recreational shooters continue to gravitate toward the AK design. Stefan breaks down WBP’s manufacturing philosophy, quality control process, popular models, and the company’s approach to delivering reliability, durability, and performance. The conversation also covers the current state of the industry, trends in the AK market, new product development, and what the future holds for WBP USA. Whether you're a longtime AK enthusiast, a first-time buyer, or simply interested in design and innovation, this episode offers valuable insight into one of the most talked-about brands in the modern sporting market.

In this episode, we sit down with Mark Boardman from Vortex Optics for an in-depth conversation about one of the most recognized names in the optics industry. We explore the history of Vortex Optics, how the company grew from a family-owned business into a global leader in sporting optics, and the philosophy that has helped build a loyal following among hunters, outdoor enthusiasts, and professionals alike. Mark also explains the legendary VIP Warranty program, why it has become one of the most respected warranties in the industry, and how customer service remains a core part of the Vortex brand. The conversation then turns to the company's extensive optics lineup, including scopes, red dot sights, spotting scopes, binoculars, rangefinders, and observation equipment. We discuss selecting the right optic for different applications, emerging trends in the optics market, and the innovations shaping the future of shooting and outdoor recreation. Whether you're researching your next scope, comparing red dot sights, looking for hunting optics, exploring long-range equipment, or simply interested in the optics industry, this episode is packed with valuable insights from one of the most knowledgeable voices in the business. Subscribe for more conversations with industry leaders, manufacturers, engineers, hunters, competitors, and innovators from across the industry.

In this episode , we sit down with Dalton Beachli, founder and CEO of BLK LBL, to discuss one of the most innovative advancements in modern accessories: integrated bipod technology. Dalton takes us behind the scenes of the BLK LBL story, explaining how the company developed its groundbreaking integrated bipod handguard systems and why shooters across the hunting, precision, competition, and tactical communities have embraced the design. We explore the benefits of lightweight builds, improved ergonomics, enhanced stability, and how integrated solutions are changing the way we think about rifle accessories. The conversation also dives into real-world use cases, including long-range, backcountry hunting, recreational range use and modern sporting platforms. Dalton shares insights into product development, innovation, engineering challenges, and what the future may hold for bipod technology and support systems. Whether you're interested in precision shooting, customization, engineering, hunting gear, shooting accessories, or the latest trends shaping the industry, this episode delivers an inside look at a company pushing innovation forward. Subscribe for more conversations with firearm manufacturers, industry leaders, engineers, and innovators from across the community.

This week, we're joined by Jon Patton from The Gun Collective for an in-depth conversation about one of the most anticipated firearms community events of the year: GunCon. Jon shares the vision behind GunCon, how the event has grown, who it's designed for, and why it has become a unique opportunity for enthusiasts, manufacturers, content creators, and industry professionals to connect in person. We also discuss the current state of the firearms industry, changing consumer trends, innovation, and what companies are doing to stand out in an increasingly competitive market. As someone who gets early access to many new product launches and industry developments, Jon also shares which firearms, optics, suppressors, accessories, and emerging technologies have captured his attention this year. From product innovation to industry direction, this conversation offers valuable insight into where the market may be headed next. Whether you're interested in new gear, industry trends, content creation, or attending GunCon, this episode delivers a thoughtful and entertaining look at what's happening across the firearms community today.

This week, we sit down with Jahred Gamez from SDS Arms to break down the company’s rapidly growing product lineup and the philosophy behind each brand. We explore the MAC series, Tokarev USA, Inglis, and Spandau Arms to discuss what separates each platform and what type of shooter they are designed for. From modern sporting rifles and classic-inspired pistols to competition-ready options, tactical platforms, and precision-focused firearms, Jahred explains how SDS Arms is building distinct product families that appeal to a wide range of enthusiasts, collectors, competitive shooters, and recreational range users. We also discuss current firearm trends, product development, consumer demand, and how different shooting disciplines influence design and innovation across the industry. Whether you’re interested in modern rifles, heritage-inspired designs, sporting shotguns, or range-ready pistols, this episode offers an inside look at one of the most talked-about brands in the firearms space today.

This week on Whiskey & Windage, we sit down with Steyr Arms USA CEO Wayne Weber for an in-depth conversation about one of the most recognizable firearm platforms ever made: the legendary AUG. We also dive into Steyr’s expanding lineup like the ATD and ATC and discuss why more shooters are beginning to pay attention to these innovative handguns. Wayne explains the engineering philosophy behind the company’s products, how Steyr approaches ergonomics and performance, and what separates their products from a crowded market filled with lookalike designs. The conversation also covers Steyr’s bolt action offerings, precision manufacturing, hunting applications, and the future of the brand in the U.S. market. Whether you’re interested in modern pistols, precision bolt guns, iconic bullpups, innovation, or the history behind one of the industry’s most respected manufacturers, this episode delivers a fun and informative look inside Steyr Arms.

This week, we sit down with Jared Yanis for a wide-ranging discussion about the current state of the Second Amendment landscape and the political shifts shaping the conversation around firearms in America. We discuss the appointment of the new ATF Director, what leadership changes could mean for firearm policy, and how the industry and firearms community are reacting to the evolving regulatory environment. Jared also shares his perspective on the redrawing of political districts across several states and how those changes could influence future elections, legislation, and the national conversation surrounding constitutional rights. Beyond politics, this episode explores the broader culture surrounding responsible firearm ownership, advocacy, media influence, and the role creators and companies play in keeping conversations alive within the community. From industry trends to public perception, this is an honest and thoughtful discussion about where things stand today and where they may be heading next. If you enjoy conversations about firearms culture, industry insight, current events, and the future of the Second Amendment, this is an episode you won’t want to miss.

In this episode, we sit down with Tony Smotherman from Bergara USA to break down one of the most talked-about brands in the precision shooting and hunting spaces. We take a deep dive into the Bergara lineup, including the widely known B-14 Series, the premium Premier Series, and their growing range of precision bolt-action models built for accuracy and reliability. Tony walks us through the differences between models, popular calibers, and what makes Bergara barrels stand out in today’s competitive market. We also explore the brand’s newest innovations, including their latest suppressor and how it complements modern setups for range and field use. If you’re researching precision, hunting, or looking to better understand Bergara’s product lineup, this episode delivers valuable insight directly from the source. Subscribe for more interviews with top brands, product breakdowns, and industry conversations.

In this episode, we switch things up with a no-guest, opinion-driven conversation focused on the current state of the firearms industry. Drawing from our years of conversations with manufacturers, creators, and professionals across the space, we break down some of the most talked about topics and trends shaping the market today. We discuss whether the industry is experiencing a slowdown, what’s really happening behind the scenes, and how innovation is evolving in a rapidly growing and competitive environment. We also explore questions around product saturation, consumer demand, and how brands are adapting to changing expectations. From the rise of new companies to the challenges of standing out in a crowded market, this episode offers insight into both the opportunities and pressures facing the industry. We also take a look at the role of media, reviews, and online content in shaping perception and influencing buyers. Whether you’re a longtime enthusiast or just getting familiar with the space, this episode provides a balanced, thoughtful look at where things stand today—and where they may be headed next.

In this episode of we welcome back Chris Graham from Yankee Hill Machine (YHM) for an in-depth conversation on their latest product developments and the evolution of their lineup. Chris dives into the new Victra series, the widely discussed R9, and how YHM continues to refine performance, durability, and value across their offerings. As the market continues to expand, consumers are faced with more choices than ever before. We break down why this crowded landscape can make it difficult to identify the right fit and what factors truly matter when evaluating equipment. Chris shares YHM’s approach to innovation, consistency, and real-world usability—focusing on delivering dependable solutions that meet the needs of both new and experienced users. This episode also explores what separates YHM from the competition, from their design philosophy to their commitment to accessible performance. If you’re looking to better understand today’s market and how to navigate it with confidence, this conversation offers valuable insight straight from the source.

This week, we sit down with Dave Wollman from Laugo Arms to break down one of the most innovative handgun platforms on the market—the Alien series. Known for its futuristic design and ultra-low bore axis, the Laugo Alien has quickly gained attention among competitive shooters and enthusiasts looking for cutting-edge performance. In this episode, we dive into the different Alien models, exploring what sets each version apart and how they’re designed for specific shooting applications. From recoil control and sight tracking to ergonomics and engineering, Dave walks us through the features that make this platform stand out in a crowded field. We also discuss the philosophy behind Laugo Arms, their approach to innovation, and what it takes to bring something truly different to market. If you’re interested in modern firearm design, competition shooting performance, or just want to understand what makes the Alien so unique, this is an episode you don’t want to miss. Be sure to like, subscribe, and follow for more industry insights, product discussion, and conversations with the people shaping the future.

In this episode, we sit down with Nic Lenze from Swampfox Optics to explore one of the fastest-growing names in the optics industry. Known for delivering performance rifle scopes, red dot sights, prism optics, and LPVOs, Swampfox has built a reputation for combining innovation, durability, and value. We break down their full product lineup, including popular pistol optics like the Sentinel II, Justice II, and Liberty II, along with versatile red dot sights such as the Liberator II and Kraken. The conversation also dives into their prism optics like the Raider, Trihawk, Blade, and Saber, as well as their rifle scope offerings including LPVOs like the Tomahawk, Warhorse, and Arrowhead. Nic shares insight into the design philosophy behind Swampfox Optics, how they approach product development, and what separates them in a competitive optics market. Whether you're into hunting, range shooting, or gear innovation, this episode covers everything you need to know about modern optics and where the industry is headed.

In this episode, we sit down with Jake and Ben Staub, the founders of Jaguar Silencers, to break down what it takes to build innovative, high-performance suppressors in today’s competitive firearms industry. From their lineup including the Shorty, Max, and X models, to their approach to design, durability, and user experience, this conversation dives deep into what makes Jaguar Silencers stand out. We explore how Jaguar is approaching modern suppressor technology, their commitment to quality manufacturing, and how they balance performance with real-world usability for shooters, hunters, and enthusiasts. Jake and Ben also share insights into their development process, materials, and the challenges of bringing new products to market in a rapidly evolving space. If you're interested in suppressor innovation, firearm accessories, precision shooting, or the future of the shooting sports industry, this episode delivers valuable perspective straight from the source. Whether you're a seasoned enthusiast or just getting into the space, you’ll gain a better understanding of what sets Jaguar Silencers apart and why their products are gaining attention across the firearms community.

In this episode, we sit down with Shermichael Singleton for an in-depth conversation on firearms, American history, media, and the importance of knowledge in shaping informed perspectives. Shermichael shares his personal journey into television, offering insight into what it’s like working within major national media environments and how those experiences have influenced his views. We explore the role of historical context in today’s conversations around firearm ownership, the evolving perception of the firearms community, and how narratives are shaped at a national level. This discussion highlights the importance of education, responsible ownership, and open dialogue when it comes to complex and often misunderstood topics. Whether you’re interested in firearms culture, media influence, political commentary, or American history, this episode delivers a thoughtful and balanced perspective from someone who has experienced both sides of the conversation.